MONICA是我的好朋友,為人正直富有愛心;MONICA只會推荐好東西！超多的鄉民很都說Marketing: An Introduction (GE) 12/e無敵強的！整理資訊大致有評鑑文、開箱文、試用文、分享文、推薦文、便宜、優缺點等...走過路過,千萬不要錯過！參考本商品Marketing: An Introduction (GE) 12/e希望我整理的資料能對我朋友MONICA有幫助。我最近也在找Marketing: An Introduction (GE) 12/e,相關的資訊!!Marketing: An Introduction (GE) 12/e該商品熱烈銷售中~ 欲購從速，以免向隅！Marketing: An Introduction (GE) 12/e終於開賣了超讚的啦！下面是整理的資料;有Marketing: An Introduction (GE) 12/e與其他類似值得參考的商品推荐.下面就是更進一步圖片文字資訊的介紹！點擊圖片或文字可以進到詳細購物推薦網站~ |
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詳細資料ISBN：9781292016788 叢書系列：行銷學 規格：平裝 / 672頁 / 普通級/ 單色印刷 / 12/E 出版地：台灣 內容簡介 1.GUIDE STUDENT’S LEARNING THE MARKETING JOURNEY PRESENTS FIVE MAJOR CUSTOMER VALUE AND ENGAGEMENT THEMES. THE INNOVATIVE CUSTOMER VALUE FRAMEWORK IS INTRODUCED AT THE START OF CHAPTER 1 IN A FIVE-STEP MARKETING PROCESS MODEL, WHICH DETAILS HOW MARKETING CREATES CUSTOMER VALUE AND CAPTURES VALUE IN RETURN. THE FRAMEWORK IS CAREFULLY EXPLAINED IN THE FIRST CHAPTER AND THEN INTEGRATED THROUGHOUT THE REMAINDER OF THE TEXT.GUIDE STUDENTS THROUGH THE MATERIAL WITH MARKETING JOURNEY TRAVEL AIDS. 2.ENCOURAGE STUDENTS TO APPLY CONCEPTS REAL EXPERIENCES DEMONSTRATE MARKETING AT WORK. THE TEXT TAKES A PRACTICAL MARKETING-MANAGEMENT APPROACH, PROVIDING COUNTLESS IN-DEPTH, REAL-LIFE EXAMPLES AND STORIES THAT ENGAGE STUDENTS WITH BASIC MARKETING CONCEPTS AND BRING THE MARKETING JOURNEY TO LIFE. EVERY CHAPTER CONTAINS A FIRST STOP OPENING STORY PLUS MARKETING AT WORK HIGHLIGHT FEATURES THAT REVEAL THE DRAMA OF MODERN MARKETING. |
| 搜尋參考資料: 1.Pearson - Marketing: An Introduction, 12/E - Gary ... www.pearsonhighered.com/educator/product/Marketing-An-Introduction... This product is an alternate version of. Marketing: An Introduction Plus 2014 MyMarketingLab with Pearson eText -- Access Card Package, 12/E. Armstrong & Kotler www.amazon.com/Marketing-An-Introduction-Gary-Armstrong-ebook/dp/B... Amazon Marketing: An Introduction, 12/e ... Kindle Edition) This mobile site does not currently support the purchase of this item. www.pearsonhighered.com/educator/product/Marketing-An-Introduction... Table of Contents. Brief Contents. PART 1 DEFINING MARKETING AND THE MARKETING PROCESS 2. 1 Marketing: Creating and Capturing Customer Value 2 www.marketingteacher.com Free resources for marketing learners, teachers and professionals. Includes interactive lessons and quizzes, PowerPoint and newsletters. Topics include Boston Matrix ... fr.wikipedia.org/wiki/Marketing Le marketing est une méthodologie concurrentielle de gestion de la compétitivité des marques d’une entreprise ou d’une organisation ; et, simultanément, de l ... Marketing: An Introduction (GE) 12,e |
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